Case Studies
- Case Study 1: Project Management for Embryonex / Promotional Union
- Case Study 2: Design and promotion - London Drum Company
- Case Study 3: Public Relations - Centre Exhibitions, Music Live
CASE STUDY 1: PROJECT MANAGEMENT EMBRYONEX/PROMOTIONAL UNION
Red Pepper were employed by creative agency Embryonex to account manage and work closely with one of their largest catalogue clients - the Promotional Union.
The Promotional Union is a co-operative of 24 companies selling thousands of promotional and business gifts through their catalogues.
Responsibilities included communication with all companies up to board level regarding catalogue design, content and print requirements.
- Management/art direction of 1000 product shots
- Origination quality and digital imaging
- All associated schedules
- Budgeting
- Layout and artwork management
- Proofing
- Passing on press and delivery of finished product
- Post catalogue critique
CASE STUDY 2: DESIGN AND PROMOTION LONDON DRUM COMPANY
Red Pepper were engaged by start-up business London Drum Company to handle corporate branding and promotion in 2004.
LDC's business comprises both retail and professional services. The company manage the needs of drummers from bands including Primal Scream, Feeder, the Red Hot Chili Peppers and Pink in addition to servicing the public through their retail store.
Red Pepper are responsible for all of LDC's marketing design, printing, website and Public Relations activity.
- Initial corporate identity and branding design
- Marketing material design and printing
- Website concept creation, design and management
- PR and promotional activity
- Email newsletter copywriting and distribution
- Exhibition stand design
CASE STUDY 3: PUBLIC RELATIONS CENTRE EXHIBITIONS
Part of the NEC Group in Birmingham, Centre Exhibitions employed Red Pepper to handle Public Relations for Music Live 2004, the UK's biggest exhibition of music-making equipment.
Red Pepper gained exposure for Music Live outside of specialist music media channels, securing widespread, mainstream exposure for the event in both national and local press and on radio.
As a result, visitor numbers increased significantly compared to previous years and the Music Live brand was strengthened through exposure on BBC Radio 1, Radio 2, local BBC stations and through national press including Kerrang! and NME magazines and websites.
- Management of entire PR campaign
- Press release writing and distribution
- Organisation of competitions with BBC Radio
- Copywriting for Music Live website and showguide
- Content creation and consultation for the show
- Press office management on-site